09.05.2024 Press release

Hyundai Motor Group Invites Media Artists to Submit Audiovisual Artworks for the 6th VH AWARD

Artists can submit proposals for audiovisual screen-based artworks that reflect the context of Asia from May 9 to July 5, 2024
Five finalists to receive a $25,000 grant for the production of new artwork and participate in an online residency program with Eyebeam
The Grand Prix recipient, to be announced in June 2025, will receive an additional $25,000 grant and the finalists’ works will be presented globally

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Hyundai Motor Group (the Group) today announced an open call for entries to the 6^th VH AWARD, Asia’s leading award for promising media artists. Since its inception in 2016, the VH AWARD has been a platform for emerging media artists to showcase their creative expression and engage in discussions on diverse cultural and socio-political issues.

Artists may submit proposals for audiovisual screen-based artworks via the VH AWARD website from May 9 to July 5, 2024 (see website for details). VH AWARD welcomes entries from individuals or collectives whose work reflects the context of Asia.

The VH AWARD is globally recognized for its boundless exploration of participating artists from the Asian region, as well as those of Asian descent and diasporas from around the world. We eagerly anticipate the active participation of artists who embrace diversity and inclusion in shaping the past, present, and future of Asia.

DooEun Choi Art Director of Hyundai Motor Company

Screening at Vision Hall, provided by Hyundai Motor Group VH AWARD

Immersive Screening of the 5th VH AWARD, provided by Ars Electronica

Installation View of the 5th VH AWARD. Image courtesy of Museum MACAN

An international panel of professional artworld jurors will review the proposals and select five finalists based on their originality and aesthetics, compelling conception and innovation, quality of presentation, and sophisticated employment of technology. The finalists, either individuals or collectives, will each receive a $25,000 grant to create new artwork and participate in an online residency program led by Eyebeam, the New York-based non-profit art and technology center, before submitting their final works.

The Grand Prix recipient will be announced in June 2025 and will receive an additional grant of $25,000. The artworks created by the Grand Prix recipient and the other finalists will be presented across various art institutions and platforms worldwide.

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